Grow your audience. Promote a product. Make money through sponsorship.
There are many benefits to running a Curated publication. It's a powerful way to grow your audience. It's a creative and effective way to promote a product or service alongside your curated content.
And, as your publication grows from hundreds into thousands of subscribers you'll likely be approached by companies who are looking to sponsor your publication, making your publication into its own revenue stream.
Tips for Including Promoted Content
Always put the subscriber first! If people don't find the content compelling they'll unsubscribe or simply not read it.
Subscribers don't mind a little commercial content. This takes time and people appreciate that. No one will mind a little promoted content as long as it's done respectfully.
Don't rush into trying to make money. Let your publication grow naturally and make sure it's successful before taking sponsorship.
As your publication grows, you may consider adding sponsorship. When you do, Curated handles that, too. You can publish a sponsorship page with details of exactly what you'd like to offer sponsors.It'll also help you manage enquiries from sponsors and includes a full scheduling system including a live updating calendar published to your sponsorship page.
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